Product Lifecycle Film

Commissioned as a focal point for Epson’s ecological printer site, in this film we track around the printers, in cinematic, shallow depth of field shots, and as new angles of the products are revealed, so is new information.  Graphics, attached the printers themselves, delineate each feature of the product lifecycle and the related ecological thinking and solutions.  Throughout the piece, the graphics build up in an elegant manner, revealing a hidden world of information, formed from letters, numbers and subtle hints of nature – all with the product at its centre.