15 Million Viral Hits For #LewisGetsInked

What do you get when you combine 400 litres of ink, 10,000 sheets of paper, and 1 Lewis Hamilton? 15 million online views.
To mark the launch of Epson’s new EcoTank printer, we produced a tongue in cheek viral with three time FIA Formula One Drivers’ World Champion, Lewis Hamilton. The irreverent film highlights the revolutionary technology and huge amount of ink that comes with the printer.

Lewis Hamilton commented: “During the course of each season, I get to take part in some pretty interesting projects… however I can say with some certainty that this is one of the more unusual! The shoot was a lot of fun; I always enjoy doing something a bit different and going out of my comfort zone. Having 400 litres of ink thrown at me was a new experience, so I just went with it and I think the output’s really cool.”

 

DoP: Rina Yang
Art Direction: Ollie Tiong
Lighting Design: Sol Saihati
Stills Photography: Matthew Ford
Editor: Nathan Perry-Greene @ Cut and Run
Special Effects: Sean Harland at Machine Shop
Visual Effects: Hello Mono
Music Supervision: David Bass @ WeAreTheodore
Music Track: “No Face” by Josh Pan (ft. medasin, xian and gaszia)